Campaign to issue annual Bicycle Friendly Awards to business, colleges, universities, departments, shops, employers, delivery business, taxi companies, places of worship etc.
This process frames, develops and establishes local bicycle "culture," gives positive feedback and publicity.
Evaluation could focus on
1) support for employees and customers who cycle
2) education of (professional) drivers on how to safely interact with cyclists on the road
Precedent could be the League of American Bicyclists http://bikeleague.org/business They issue such recognition annually to cities, campus, business etc and involve local members in the evaluation process
Threads on various categories of recipients to design process and assemble contacts